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The next generation of segmentation

Bring your consumer data to life with CAMEO UK. It’s informative, extremely discriminative and provides unrivalled consumer and location insight.

CAMEO UK gives you:

  • Accurate and discriminative segments
  • Unrivalled global coverage
  • Flexible and sustainable build process
  • Insightful collateral & heightened usability

Benefits of CAMEO UK

  • Improve customer insight
  • Appreciate changing consumer attitudes
  • Understand market potential
  • Increase targeting precision
  • Boost response and lower cost per acquisition
  • Reduce marketing waste and improve effectiveness

Global coverage

  • Unrivalled global coverage
  • CAMEO available for 35 markets
  • Unique international code
  • Integrate marketing across borders