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News & Insight

71% of marketers feel overwhelmed by data and 69% feel it's distracting them from their core marketing duties

5 October 2016

A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role.

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New management team for Callcredit’s Marketing Solutions division announced

21 September 2016

Following the appointment of Steve McNicholas as managing director of Callcredit Information Group’s Marketing Solutions division in April, McNicholas has put a new leadership team in place as the business structures for future growth.

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Callcredit Information Group releases marketing data with enhanced consent from its Define consumer database

7 September 2016

Callcredit Information Group, one of the UK’s leading providers of marketing data, is releasing marketing data with enhanced consent from its Define database, one of the largest, most accurate and most verified consumer database of its kind in the UK.

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How to use your data to build a trusted brand

5 September 2016

Steve McNicholas, managing director - Marketing Solutions discusses with B2B Marketing top three tips for using buyer data to build a brand and encourage trust and engagement amongst clients.

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Marketing Tech: Why every marketing department needs a data scientist

1 September 2016

We’ve all heard how the never-ending repository of big data holds the answer to every marketing question imagined. In many ways, this is true. What’s also true is that with so much data coming from everywhere, marketers can struggle to steer creative campaigns in the right direction. This begs the question: Does every marketing department need a data scientist?

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Callcredit Information Group appoints new chief operating officer

4 August 2016

Callcredit Information Group, the UK’s second largest credit reference agency and consumer data management specialist, has appointed Steve Humm as chief operating officer.

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Callcredit Information Group signs armed forces covenant ahead of Armed Forces Day

22 June 2016

Callcredit Information Group will be marking Armed Forces Day on Saturday 25 June, by signing the Armed Forces Covenant which is “a promise from the nation that those who serve or have served, and their families, are treated fairly.”

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Callcredit Information Group acquires Numero in multi-million pound deal to accelerate the execution of its product development and software analytics strategy

3 March 2016

Callcredit Information Group, backed by private equity firm, GTCR, has acquired Numero, the customer experience management specialist, in a multi million pound deal designed to accelerate the execution of the company’s product development and software analytics strategy.

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Callcredit Information Group Strengthens its Requirements as to its Fair Processing Notices & Privacy Policies for Marketing Data

13 January 2016

In response to regulatory developments in the marketing data marketplace, Callcredit Information Group, one of the UK’s leading providers of marketing data, is strengthening its requirements as to Fair Processing Notices (FPN) and supporting Privacy Policies for marketing data.

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Callcredit’s research highlights the challenges facing banks in reassuring customers of online security

24 November 2015

Callcredit has enhanced research, undertaken by YouGov*, with its CAMEO UK segmentation tool to reveal 59 per cent of those categorised as 'Business Elite' are concerned about the threat of fraud after entering their personal details on the internet

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