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5 October 2016
A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role.
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21 September 2016
Following the appointment of Steve McNicholas as managing director of Callcredit Information Group’s Marketing Solutions division in April, McNicholas has put a new leadership team in place as the business structures for future growth.
7 September 2016
Callcredit Information Group, one of the UK’s leading providers of marketing data, is releasing marketing data with enhanced consent from its Define database, one of the largest, most accurate and most verified consumer database of its kind in the UK.
5 September 2016
Steve McNicholas, managing director - Marketing Solutions discusses with B2B Marketing top three tips for using buyer data to build a brand and encourage trust and engagement amongst clients.
1 September 2016
We’ve all heard how the never-ending repository of big data holds the answer to every marketing question imagined. In many ways, this is true.
What’s also true is that with so much data coming from everywhere, marketers can struggle to steer creative campaigns in the right direction. This begs the question: Does every marketing department need a data scientist?
4 August 2016
Callcredit Information Group, the UK’s second largest credit reference agency and consumer data management specialist, has appointed Steve Humm as chief operating officer.
22 June 2016
Callcredit Information Group will be marking Armed Forces Day on Saturday 25 June, by signing the Armed Forces Covenant which is “a promise from the nation that those who serve or have served, and their families, are treated fairly.”
3 March 2016
Callcredit Information Group, backed by private equity firm, GTCR, has acquired Numero, the customer experience management specialist, in a multi million pound deal designed to accelerate the execution of the company’s product development and software analytics strategy.
13 January 2016
In response to regulatory developments in the marketing data marketplace, Callcredit Information Group, one of the UK’s leading providers of marketing data, is strengthening its requirements as to Fair Processing Notices (FPN) and supporting Privacy Policies for marketing data.
24 November 2015
Callcredit has enhanced research, undertaken by YouGov*, with its CAMEO UK segmentation tool to reveal 59 per cent of those categorised as 'Business Elite' are concerned about the threat of fraud after entering their personal details on the internet
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Tackling the data dilemma � top tips for businesses: Blog 5/5 � Finally, stay ahead of the competition
Tackling the data dilemma � top tips for businesses: Blog 4/5 � Data is a precious asset
Tackling the data dilemma � top tips for businesses: Blog 3/5 � Get over the budget barrier
Tackling the data dilemma � top tips for businesses: Blog 2/5 � First things first – quality is key
Tackling the data dilemma � top tips for businesses: Blog 1/5 � Aim for better, not more
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Callcredit Information Group Limited is a company registered in England and Wales with company number 4968328.
Registered Office: One Park Lane, Leeds, West Yorkshire, LS3 1EP
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