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Blogs

Get a 360° view of your customers

Posted by Multi-sector on 09 February 2018

At the end of 2017 we published our latest Marketing Data Report. In the report we interviewed 200 senior marketing decision makers. One of our objectives was to get their opinion on the types of data sources they were looking … » Read more...

Get a 360° view of your customers

Posted by Multi-sector on 09 February 2018

At the end of 2017 we published our latest Marketing Data Report. In the report we interviewed 200 senior marketing decision makers. One of our objectives was to get their opinion on the types of data sources they were looking … » Read more...

Geodemographics 101: An insight into segmentation of data and the issues marketers face

Posted by Multi-sector on 12 January 2018

The festive season is behind us. This means for many Marketers they’re looking for a good start to the year to produce the magic needed to reach their ROI. In the Geodemographics 101 blog we identify the needs of Marketers as … » Read more...

Geodemographics 101: An insight into segmentation of data and the issues marketers face

Posted by Multi-sector on 12 January 2018

The festive season is behind us. This means for many Marketers they’re looking for a good start to the year to produce the magic needed to reach their ROI. In the Geodemographics 101 blog we identify the needs of Marketers as … » Read more...

Open Banking: Creating competition in the UK banking industry

Posted by Multi-sector on 10 January 2018

By offering online banking, mobile apps and live chat, traditional banks have evolved to embrace new technology. But now, with the arrival of Open Banking, a revolution is coming – and it looks like it could shake up the whole … » Read more...

Tackling the data dilemma � top tips for businesses: Blog 5/5 � Finally, stay ahead of the competition

Posted by Multi-sector on 28 April 2017

This is the last of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI. There is so much that can be done with good data if organisations are savvy enough to … » Read more...

Tackling the data dilemma � top tips for businesses: Blog 4/5 � Data is a precious asset

Posted by Multi-sector on 27 April 2017

In the fourth of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the importance of keeping it personal. The customer is key and by remembering this you will … » Read more...

Tackling the data dilemma � top tips for businesses: Blog 3/5 � Get over the budget barrier

Posted by Multi-sector on 26 April 2017

In the third of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the need for additional resource and expertise in achieving good data analytics.             Over a third of … » Read more...

Tackling the data dilemma � top tips for businesses: Blog 2/5 � First things first – quality is key

Posted by Multi-sector on 25 April 2017

In the second of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the importance of a clean database and quality leads to help you understand your customers’ behaviours … » Read more...

Tackling the data dilemma � top tips for businesses: Blog 1/5 � Aim for better, not more

Posted by Multi-sector on 24 April 2017

There’s no doubt about it; data analysis is the lifeblood of modern marketing. Combine the fact, 90% of all data in the world today has been created in the last two years, with the challenge of organising it, understanding it, … » Read more...

Top Tips on building the bridge between marketing and compliance

Posted by Multi-sector on 11 April 2017

For future-ready marketers in a data-driven world, working in partnership with compliance is becoming part of the status quo. Yet with new regulatory compliance requirements looming, time is running out to get everything in place and ensure that marketing departments … » Read more...

Top Tips on building the bridge between marketing and compliance

Posted by Multi-sector on 11 April 2017

For future-ready marketers in a data-driven world, working in partnership with compliance is becoming part of the status quo. Yet with new regulatory compliance requirements looming, time is running out to get everything in place and ensure that marketing departments … » Read more...

Why now is the best time for marketers to embrace compliance

Posted by Multi-sector on 03 April 2017

Nobody needs a reminder of how tough the marketing environment is right now. Consumers are increasingly savvy about their choices, and are spending less money as a result. Communication channels are growing and evolving, leading to a whole lot of … » Read more...

Why now is the best time for marketers to embrace compliance

Posted by Multi-sector on 03 April 2017

Nobody needs a reminder of how tough the marketing environment is right now. Consumers are increasingly savvy about their choices, and are spending less money as a result. Communication channels are growing and evolving, leading to a whole lot of … » Read more...

A new golden age of online advertising?

Posted by Multi-sector on 31 March 2015

The FCA has recently published its latest Business Plan which covers a wide range of consumer markets from pensions and mortgages as well as aspects of consumer behaviour such as inertia and vulnerability.  This reinforces the need for financial services … » Read more...

What’s in store for multi-channel retailers?

Posted by Retail on 16 December 2014

A few months ago, I stopped using all of my loyalty cards but carried on visiting the stores to see what would happen.  The result?  No change – I still receive weekly and in some cases daily emails from a … » Read more...

Banking on social success

Posted by Retail on 16 September 2014

Social media is now an accepted part of customer interaction for the UK’s retail banks.  Take Twitter, for example – the top 10 retail banks have an average of about 20,000 followers each and 40,000 tweets posted.  There is wide … » Read more...

What’s appening – the beginnings of a new consumer interaction era?

Posted by Multi-sector on 21 July 2014

When the iPhone was first released it featured just a few proprietary applications such as calendar, mail and text.  Users got frustrated at the limited range and began jailbreaking iPhones so they would make their own.  In response to this, … » Read more...

The future of banking in the UK – no April fools here

Posted by Financial Services on 10 April 2014

On 1st April, new Financial Conduct Authority (FCA) regulations came into play.  Amongst other things it means that Callcredit (along with over 50,000 other firms working in the consumer credit market) will now be regulated by the FCA.  This is … » Read more...

Getting to know your invisible customers

Posted by Retail on 10 March 2014

Probably the most often quoted principle after ‘retail is detail’ is ‘know your customer’.  Previous generations of customer insight have depended on in-store data capture and card based loyalty schemes.  But is this enough in the post digital era?  Most … » Read more...

There is something a little too phishy about this!!!

Posted by Multi-sector on 12 February 2014

My webmail account is hit daily by numerous phishing campaigns (mainly going into the ‘junk folder’), whilst I do look through them to make sure they have not been routed to the wrong folder by mistake, most of the time … » Read more...

Who owns the audience?

Posted by Multi-sector on 10 February 2014

Although Facebook continues to excite the investor community (and especially following the success of the mobile product), I wonder if brands are equally enthusiastic? With 1.2 billion users worldwide, and 24m Britons logging on every day, it’s easy to see … » Read more...

Fairytale of New York or digital ghost town?

Posted by Retail on 29 November 2013

Black Friday is fast becoming a quaint tradition, hijacked by retailers in the USA as another gimmick to tactically squeeze a few more sales out of fleeting tablet toting high street visitors to the sound of The Pogues and Kirsty … » Read more...

It’s an interesting time to be involved in retail

Posted by Retail on 28 November 2013

Successful retailers are embracing the multi-channel environment and offering their customers an increasingly seamless retail experience, whilst others fail and go to the wall. High streets are looking for new ways to stimulate footfall and establish their identity. Bigger isn’t … » Read more...

Marketing in 2013-here are four predictions

Posted by Multi-sector on 12 December 2012

Ok, so the continued rise of mobile and the social media debate are odds on for the next 12 months. But what else will be important marketing wise?  Looking through the blogs, analyst sites and editorial, I’ve picked four upcoming … » Read more...

31,100,000 and counting

Posted by Multi-sector on 05 December 2012

According to Google, there are at least 31,100,000 English language blogs, the word crops up about 12,240,000,000 times and is searched for about 5,000,000 times in the UK every month.  Add to that hundreds of millions of twitter, Tumblr and … » Read more...