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CAMEO Profiling and Targeting Service

Callcredit have a dedicated Insight and Consultancy team who are able to really get under the bonnet of your data and deliver back detailed, never before seen insights on your customers and responders. Through profiling and analysis techniques they can enlighten your business on who your customers are, what differentiates them and what is likely to make them convert.

Using our wealth of data assets alongside your own data, and using our proprietary analysis tools, they will produce a detailed profile report which will include charts and tables which will really help you understand the key variables that discriminate your data and which in turn can be used to effectively target new prospects.

 CAMEO UK Retail Graph

CAMEO UK Group (Postcode Level)Retail Company CustomersUK BaseRetail Company CustomersUK BaseRetail Company Customers vs. UK Base
01.Business Elite 4,594 88,128 12.7% 5.7% 222
02. Prosperous Professionals 4,353 90,361 12.0% 5.8% 205
03. Flourishing Society 7,428 179,307 20.5% 11.6% 176
04. Content Communities 6,856 201,130 18.9% 13.0% 145
05. White Collar Neighbourhoods 3,223 137,542 8.9% 8.9% 100
06. Enterprising Mainstream 3,001 142,911 8.3% 9.2% 89
07. Paying The Mortgage 3,643 244,135 10.0% 15.8% 64
08. Cash Conscious Communities 1,601 174,208 4.4% 11.3% 39
09. On A Budget 931 150,375 2.6% 9.7% 26
10. Family Value 597 134,363 1.6% 8.7% 19
XX. Communal Establishments 55 2,808 0.2% 0.2% 83
TOTAL 36,282 1,545,268 100.0% 100.0% 100