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CAMEO for Consumer

ProfilingGeo-demographic insight is powerful information for consumers. It is useful for a consumer to assess an area or to evaluate how, where they live compares to the UK average

Key uses of CAMEO for Consumer:

Number 1


Area Assessment – Consumers moving to a new area, considering re-locating or even just booking a holiday will be keen to understand the make-up of the local area.  CAMEO can help answer their key questions:

  • What are the demographics and key characteristics: age, income, risk, household type, occupation, unemployment and deprivation levels?
  • Where are the best neighbourhoods or streets in the area, according to their key dimensions?
  • What are the property prices, council tax bands in the area and how do they vary at a street or household level?


Number 3 Pinpointing consumer types
  • Birds of feather flock together.  People, like birds, like to associate with similar types of consumers.  CAMEO can help consumers find the hot spots for people like them, whether it be the city centre young single/student areas or leafy family suburbs or quieter retired villages.
  • CAMEO is used by the Media to locate key consumer types and produce articles of public interest.
 Number 3  
Evaluating Area Changes – demographic shifts and changes that might be useful to consumers - changes in property prices, affluence, unemployment, risk levels and age profile.  For example, where are the newly gentrified areas?


Benefits at a glance

  • Improves neighbourhood, area or regional insight
  • Provides comparisons to UK national average
  • Unbiased evaluation (based on Census and other national statistics)

Key applications

  • Neighbourhood Insight for property portals
  • Inclusion in market research and market sizing reports
  • Pinpoint ‘hot spots’ of consumer types e.g. affluent older people
  • Track area changes in property prices and other demographic indicators


Example 192.COM Profile

Demographic Area Profile Cameo Summary (1)

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