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CAMEO enables Retail Planners to quickly gain an understanding of ‘who’ their customers are, ‘what’ they look like in terms of their geodemographics and spending power and when used in our GIS tool, MICROVISION, ‘where’ they live and ‘how’ far they typically travel.
Allows organisations to effectively cross national boundaries in their marketing activities by enabling them to visualise, analyse and report on national markets and individual local catchments for a wide range of countries across Europe, America, Asia & Australasia.
The CAMEO Classifications can be used in a number of different ways to assist in Retail Planning:
The CAMEO Classifications are licensed as directories at postcode, household or individual levels, however they can also be provided as integral data sets within our marketing intelligence and GIS software MICROVISION. MICROVISION helps you understand your customers and their locations, with in-built tools for customer profiling, catchment analysis and network planning.
Customer insight for analysis and targeting.
Assess credit risk and align pricing.
Consumer insights to make informed choices.
Interested in CAMEO? Get in touch today.Get CAMEO
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