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Where you live and your key demographics will have a direct link to your likely risk for credit, insurance and fraud. CAMEO is used extensively by our financial clients and the risk side of our business, as a key component to their credit risk, fraud and affordability models.
Where an individual has adverse credit, you can get a good indication of their likely future risk, however for the majority of the population that don’t, how can you tell them apart and make an assessment of their risk to your business? That’s where CAMEO helps.
It helps to set the appropriate price for financial products, based on the likely risk of an individual. The lower the risk, the more competitively you can price your products, and CAMEO can assist in the risk assessment.
The CAMEO data is very rich and granular compared to other geodemographic data sets. CAMEO goes beyond the standard geodemographic segmentation (age, social class, geography) to provide an in-depth understanding of consumers across multiple aspects from income, risk, investments, public debt (CCJ & bankruptcies), property prices, length of residency, tenure, unemployment, ethnicity, deprivation, attitudes and behaviour.
The CAMEO data has proved very predictive for risk assessment and is used as a backbone data source to Callcredit’s credit marketing and application scorecards. It is also used extensively in client bespoke credit risk models.
Our Insurance clients have found certain CAMEO segments are highly correlated with areas of high insurance claims, insurance fraud and personal injury claims. They have been able to apply this CAMEO analysis into their risk and pricing models to reduce the claim and fraud rates.
Customer insight for analysis and targeting.
Understand catchments and pinpoint locations.
Consumer insights to make informed choices.
Interested in CAMEO? Get in touch today.Get CAMEO
Callcredit Information Group Limited is a company registered in England and Wales with company number 4968328.
Registered Office: One Park Lane, Leeds, West Yorkshire, LS3 1EP
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